In light of the COVID-19 pandemic, more businesses are hosting safe, socially distanced webinars to drum up brand awareness and engage more customers. The challenge is getting people to attend. Keep reading to learn how partnering with a qualified telemarketing company can help improve webinar attendance.
Webinars are a major business investment. It takes time, money, and a lot of valuable resources to organize these events. Even though they’re not being held in person, they still require a lot of planning and they have to look professional. If you want everything to run smoothly, then you need to get all of your ducks in a row long before the event date.
Lead generation isn’t the goal of a webinar. That’s what a good marketing strategy is for. By this point, you should already have a good idea of what your target demographic is. People who attend your webinar should already be teetering on the precipice of supporting your brand. All they need is a gentle little push in the right direction. Webinars should aim to further engage hot prospects and convince them to support your brand.
Hiring a telemarketing company to contact the right prospects is a great way to improve webinar attendance.
Telemarketing is a direct approach to contacting your target audience and confirming whether or not they’re interested in attending your event. It ensures that you’re targeting the right leads and engaging them with a more personalized approach to spike their interest. This allows you to reach out to high value prospects that are more likely to convert into sales, boosting your ROI.
Closer to the date of your event, you can call attendees and people who haven’t yet RSVP’d to remind them of the event. While you could send emails or digital notifications, these are impersonal and can easily get ignored, lost, or deleted. Personally calling prospects to remind them of your event is a far more effective and personalized form of communication that allows them to speak to a real person and get more information in real time.
Webinar spaces are usually limited. So you don’t want to have a lot of no-shows. Not only is this a waste of your time and money, but it can also be discouraging to see a plethora of empty spaces on the day of the event when you were expecting a certain number of attendees. Hiring a telemarketing company lowers the risk of no-shows. Compassionate and skilled agents will personally contact everyone on your invite list to confirm their attendance and give you a final headcount by a specified date. That way, you can make necessary adjustments to your presentation based on the number of confirmed attendees.
At 3C Contact Services, we understand that planning corporate events can be challenging, especially in the wake of the COVID-19 pandemic. Webinars are a great way to drum up more interest in your brand. We want to help you get the most bang for your buck by driving up your attendance rates through our professional lead generation and lead qualification-based telemarketing services. Contact us today to learn more.
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