Whether you’re just starting your business or you’re already well-established, you may be running most of your business manually. This typically happens when your business has less than 1,000 customers or prospects.
3C Contact Services tells their just-starting partners that there is technology available to assist in managing and growing relationships with clients, as well as for scouting new prospects. We also provide our partners with the tools they need to effectively market their business in addition to tailored business strategies to reach more customers.
Starting Out
If you’re just starting out, your main focus should be on setting up the groundwork for your business–this is also known as the creation stage. E-mail is one of the best ways to keeping your customers up-to-date on everything that is happening with your business. Social media outlets like Twitter and Facebook are also effective for keeping clients updated.
Establishing a presence on social media should be one of the first things you do when you start out. Even if you’re an established business and you’ve thus far resisted it, now is the time to look at setting up a Facebook page and Twitter feed. Your competition more than likely has a presence on social networks; if you don’t, you risk being left behind.
How to Connect With New Customers
If you’re a startup, your main focus is on getting your business started; locating new customers may not be a priority right now. In addition, even an organization that’s been around for a few years may go through periods when acquiring new customers slows down. Regardless of how long your company has been around for, you need a system in place to help you connect with prospective customers because they are the main driver of your business.
E-mail and social media can help you reach new customers in addition to maintaining your relationship with your existing ones. However, you may not be aware of the best ways to do this. As a 3C partner, we can help your organization reach new clients.
Find a Way to Connect With Your Customers
Whether it’s an automated process or you choose to do it organically, you need a way to connect with your clients that will last through the duration of your business. An automated process can take care of your client’s needs while you are focused on other aspects of your business.
Another strategy is to involve your agents in the scouting process. Find the employees who are best at selling your organization and assign them to find new customers.
Though you should constantly strive to find new clients, there will come a time when you may have enough, if not too many to handle. While this is great for business, it can become overwhelming and create a new set of challenges. This is the point where you should consider ramping down the new clients you sign on; you can do this gradually or set a cap immediately. You may even want to set a limit on the new customers your agents bring on, whether it’s on a weekly, monthly, or annual basis.
Whatever stage your business is in, 3C Contact Services can provide you with the proper tools to find new clients and retain existing ones.
